Our Story
Founded in Luxembourg in 2023, puremodelhubum emerged from a simple observation: whilst there are dozens of excellent pricing optimization software solutions available to retailers, choosing the right one for your specific business needs is incredibly complex and time-consuming.
Our founders, experienced in both retail operations and technology consulting, recognised that businesses were spending months researching solutions, often ending up with platforms that didn't quite fit their requirements or budget. The lack of independent, comprehensive comparison resources meant that decision-makers were relying on vendor presentations and limited trial periods to make critical business decisions.
We established puremodelhubum to bridge this gap, providing detailed, unbiased analysis of pricing optimization platforms specifically for the European market. Our location in Esch-sur-Alzette, at the heart of Europe, gives us unique insight into the regulatory, cultural, and business factors that affect software selection decisions across the continent.
